Storyroot Portfolio Page
Welcome! Below is a collection of work selected for the Storyroot team, organized by project.
Led and produced visual design projects across digital, social, events, and print
Established in-house design infrastructure
Homepage: After
A Blade of Grass
Leading design at an art and social impact organization from 2017-2020
A Blade of Grass is a NY-based organization that partners with socially engaged artists to amplify their work and expand the audience for community-engaged art through a fellowship program and, previously, by creating events, short documentary films, and a range of online content.
TYPE
Full-time employment
ROLE
Design & Experience Manager (Dec. 2018-Oct. 2020)
Design & Communications Manager (Oct. 2017-Dec. 2018)
Overview
I led design within a cross-functional team where I:
Introduced human-centered design processes, namely UX design and research
Managed drojects including sourcing and working with developers, print shops, and project partners
Web Design Project Spotlight
Designing a clearer and more accessible homepage and website architecture to drive more engagement with our flagship content.
A case study detailing the process, lessons, and results of this project is available here:
Homepage: Before
Bringing our brand into the physical world through print publications and public events
Event materials
Designing the many aspects of our in-person experiences such as print programs and wayfinding signage was an early gateway into making the case for more human-centered design processes and higher accessibility standards across all design projects.
A Blade of Grass Magazine
Full editorial design and management of production for our biannual magazine exploring ideas and stories of art that enacts social change available in print and digital.
Explore our final issue on “Confronting Enemies”:
Notifire
Designing an MVP for a mobile app to help Californians stay safe from wildfires by providing personalized guidance, information, and tools all in one place
TYPE
Independent Project
ROLE
UX/UI Design, UX Research, Brand Design
DATE
Oct-Dec 2022
Overview
Californians want to keep their families safe from wildfires, but they face many obstacles when preparing for and responding to them.
Working from an initial discovery research phase through to high-fidelity prototyping and testing, I designed the functional and emotional product experience residents needed by creating a calm and clear visual identity and reconciling resident needs with the constraints of complex emergency response protocols.
UI Kit
Turn It Up To 30: Artists Amplifying Change Fundraising Campaign
Organized by social justice advocate and friend Janie Dusenberry, this was a campaign showcasing artists and musicians who shared their work to raise $30,000 in 30 days for: Black Voters Matter, Sylvia Rivera Law Project, and Make the Road New York.
I designed the visual identity, social media templates, and produced the campaign’s website.
TYPE
Independent Project
ROLE
Branding, UX/UI Design
DATE
June 2020
Additional Examples of
Graphic Design & Illustration
United Nations Covid-19 Digital Campaign —
Featured Illustrations
Two illustrations featured in a social media campaign organized by the United Nations to amplify public health messages related to Covid-19. Artists and designers were invited to submit work to an open call.
While the original open call page is no longer available, below is a link to an Artnet News article that further describes the campaign.
TYPE
Commissioned graphic design and animation assets
DATE
2020
The Center for Cultural Power —
Commissions for a social media campaign
TYPE
Poster design submission
DATE
2016
The Center for Cultural Power is an Oakland-based, women of color and artist-led organization, inspiring artists and culture makers to imagine a world where power is distributed equitably.
Commissions were part of a 2020 post-election social media campaign calling for continued civic engagement that goes beyond voting and centers community.
Japan Day in Central Park —
Submission for poster design open call
TYPE
Open call illustration submissions
DATE
2020
Japan Day is an annual event held in New York’s Central Park that celebrates Japanese culture and connects New Yorkers and visitors with NYC’s local Japanese community. An open call is held each year for the event’s poster design.
Interested in seeing more case studies?
Click below for more UX/UI work that includes working with clients, leading UX teams, and more examples of logo and visual identity design.